A Guide to Direct Mail

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(1) Is DM for you?

(2) Choosing your list

(3) The Offer

(4) Call to Action

(5) The Package

(6) The Copy

(7) Testing

(8) Tracking

History of DM


You might find these links useful:

USPS.com - Check out the post office for rates and direct mail advice.

Marketing with Autoresponders - Gary North is the master here. Check out his site.