Welcome to Direct-Mail.org.
contains information for both the beginner and veteran
in direct mail, from writing copy to selecting a list,
to measuing response rate and everything in between.
The site is still being written, so many sections have
bare information that will be filled out later.
Direct mail is a step-by-step process. So the links
below are laid out from the beginning to the end. You
can proceed sequentially through them, or skip around to
what you need help with.
I can be reached via email at email@example.com
A Step-by-step Guide to Direct
Is Direct Mail right for you?
Direct mail works
great for certain applications and poorly for others.
Click here to see if it is right for you
(2) Choosing your List
Like jury selection
to a crimial lawyer, the mailer generally suceeds
or fails based on how well you choose your list.
What offer are you putting forth to
your list? You should spend serious time getting this
The Call to Action
What exactly do you want your
prospect to do? Call you? Mail back a card? Order? Don't
leave them confused. Here is some help.
Only now, with your list, offer, and call
to action nailed down, are you ready to make an
intelligent decision about what kind of mailer to
choose: self mailer, standard five-piece, postcard, etc.
Writing good direct mail copy is both a
science and an art. We can teach you the science part.
time you mail you should use part of the list to test a
new idea. If you don't, its hard to get much
How are you going to track results? What
is a "success"? If you can't answer these, don't bother